Earlier today, while doing some routine Christmas present shopping on Amazon, I came across a product with a review that got my old noggin’ ticking over.
This product was: Bomb Cosmetics Finest Handmade Soaps Chunks Gift Set
Recently, I discovered the “One Click” buying feature on Amazon along with their Android app and needless to say… my Amazon activity has grown exponentially, anyhow, being a savvy consumer I read customer reviews to see what other people are saying (not that I pay any real attention to customer reviews).
Have a look at the highlighted review on this product within Amazon
I’ve read quite a few reviews on various different products and none that I’ve read so far have been quite so densely packed with keywords. We’ve got the company name appearing 3 times and variations of ‘soap‘ cropping up a significant amount of time yet if you look at the two reviews below it, there’s not a single mention of the company name, the word ‘soap‘ or anything closely related. How Bizarre.
Now let’s have a quick peek at some Google results.
You’ll see that Amazon crops up within Google (no real surprise there) and low-and-behold, “Chunks of Soap” by Bomb Cosmetics is there thanks to the review left by the “customer”.
Now, I’m not pointing the finger at Bomb Cosmetics or anyone else for that matter for shilling… but it does make you wonder, huh?
Do you trust customer reviews?